Indians Choosing iPhones Over Android. The sale of iPhones in India has seen a notable increase of 18 to 25%. A significant number of Indians are opting for iPhones over Android devices.
Apple’s strategic moves have played a pivotal role in achieving record-high sales figures in India. Let’s delve into the key reasons behind this surge in demand for iPhones:
Enhanced Security
With the rapid digitalization of India, mobile devices have become integral to various aspects of daily life, including banking, government services, education, and more. However, this increased reliance on mobiles has also attracted digital threats.
In comparison to Android, iPhones offer a higher level of security. News reports frequently highlight instances of photo leaks, important document breaches, and phone hacks, prompting individuals to prioritize security. This factor significantly influences Indians’ preference for iPhones.
EMI
An impressive 70% of iPhones in India are purchased through Equated Monthly Installments (EMI). This accessibility to EMI plans is a major catalyst for iPhone sales. E-commerce platforms extend enticing offers such as zero-cost EMIs, along with additional benefits.
This approach enables consumers to acquire a quality iPhone for as low as 50k during sales events. The ability to pay in installments rather than a lump sum payment is a compelling factor for many potential buyers.
Resale Value
iPhones boast a considerably higher resale value compared to their Android counterparts. Owners can expect a substantial return when selling their iPhones, while Android devices tend to fetch considerably lower prices in the resale market.
This robust resale value encourages existing iPhone users to upgrade their devices, further fueling the demand.
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Software Updates
Apple is renowned for its consistent and long-term software support. iPhones receive updates for up to 5 or more years, ensuring that users can enjoy an extended lifespan for their devices.
In contrast, Android devices typically receive updates for a shorter duration, which contributes to the enduring popularity of iPhones and bolsters their resale value. Additionally, these updates enhance the overall performance of the device.
Performance
Performance is a crucial factor for any smartphone user. Older iPhone models continue to function efficiently, a testament to their enduring quality. In contrast, older Android devices may experience a decline in performance.
Cameras have become a focal point for mobile users, and iPhones excel in this domain, offering superior camera features for photography and videography.
While Snapdragon processors are renowned in the Android market, iPhones boast high-caliber processors that deliver exceptional performance.
This means that both newer and older iPhones are accessible at competitive price points, with new models available for as low as 50k and older models still performing admirably at 25k.
While there are several other contributing factors, these aforementioned aspects stand out as the most influential drivers behind the soaring popularity of iPhones in the Indian market. That’s Why Millions of Indians are Choosing iPhones Over Android.